News and current affairs
High-traffic news sites earn 2–4× display CPMs with one outstream unit per article. Video demand pays for the attention; the article still reads as the article.
In-article video that plays only when in view, pauses when not, and never autoplays with sound. No video inventory required.
A mock article showing where the outstream unit lands.
Publishers across South and Southeast Asia have spent the last decade negotiating the same trade-off.
The answer isn't more vendors. The answer is fewer, better-integrated ones — and reporting that doesn't lie.
That's the bet behind Pub Clarity Media. One stable script, every format, reconciled revenue.
Outstream plays only when in view, stops when not. The reader controls the experience; the publisher captures video CPMs.
For article publishers: video CPMs, zero new content workload, faster Core Web Vitals.
Outstream is the format article publishers reach for when they want video revenue without producing video. The unit lives inside the article column, plays on visibility, and pauses when the reader scrolls past.
High-traffic news sites earn 2–4× display CPMs with one outstream unit per article. Video demand pays for the attention; the article still reads as the article.
Mid-article outstream placement on long-form features lifts session yield without breaking the reading flow.
Lifestyle publishers monetize evergreen articles at premium video CPMs, particularly on travel, food, and wellness content where video demand is strong.
Product-led blogs and gift guides use outstream as the primary monetization unit; the format respects the editorial layout and earns video CPMs on contextually relevant content.
Regional news publishers running short articles benefit from a single outstream unit per piece — quick load, fast pause, no impact on bounce rate.
Step-by-step and tutorial content holds reader attention; outstream units placed between steps capture sustained viewability.
Indicative CPM and engagement ranges for in-article outstream placements. Article quality, dwell time, and demand mix all shape the actual numbers.
Benchmark ranges reflect Pub Clarity's South & Southeast Asia publisher cohort. Individual publisher results vary with traffic source, vertical, and demand mix.
The questions publishers ask before they enable outstream.
The unit loads on visibility, not on page load. LCP and TBT impact are near-zero. We measure Core Web Vitals before and after activation for every new publisher to confirm.
Across our publisher cohort, outstream activation has no measurable effect on bounce rate. The unit plays muted, pauses when out of view, and never blocks scroll — readers do not perceive it as an interruption.
A close button is available as an option but off by default; the unit autoplays muted and pauses on scroll-away. Most publishers prefer the no-close configuration because it earns more impressions without harming UX.
VAST video demand — AdSense for Video, demand-partner video tags, and direct video deals all fill the same outstream slot. The slot is format-agnostic on demand; only the rendering surface differs.
Outstream impressions follow AdSense's video impression accounting when AdSense fills the unit. They are counted separately from display impressions and respect AdSense's per-page video limits.
Outstream is designed for the article column where the reader's attention focuses. Sidebar placement is technically possible but earns lower viewability because the reader's eye is on the article column. We recommend in-article placement.
A working demonstration of the outstream pause-on-scroll behavior. Scroll the article preview below and watch the unit's state indicator change — playing while in view, paused when scrolled past.
Publishers across South and Southeast Asia have spent the last decade negotiating the same trade-off. More demand partners means more revenue, but it also means more complexity, more page weight, and more guesswork about what is actually earning. The answer is not more vendors.
The answer is fewer, better-integrated demand sources, with reporting that reconciles to ground truth. A platform that publishers can paste once and forget, with revenue numbers traceable to the demand partner's reporting API rather than estimated from the page.
That is the bet behind Pub Clarity. One stable script. Every format. Reconciled revenue. The outstream unit above demonstrates the format's defining behavior — it plays only when the reader is looking at it, and pauses the moment the reader scrolls past.
The format respects the reader's attention while capturing video CPMs for the publisher. For article sites that have no video inventory, outstream is the highest-leverage format in the Pub Clarity catalogue.
Most publishers run one outstream unit per article. The format performs best in the article column, roughly halfway through the piece, where reader attention has settled into the read. Above-the-fold outstream is supported but typically out-earned by a properly-placed mid-article unit.
Scroll back up to see the unit transition back to playing as it returns to view.
The highest-leverage format for article publishers — video demand without video inventory.
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