Category-level relevance
Bid into the categories where your creatives perform — sports, electronics, lifestyle, gaming, vernacular verticals — instead of blind run-of-network. Relevance lifts your match rate and your win rate.
Contextually-classified, brand-safe inventory at the category level — with an authorized sellers.json path and per-category yield data, so you bid where you actually win. One VAST or VMAP tag to integrate.
Pub Clarity is the supply side. We run contextual video on publisher pages and route demand by what each page is actually about — not blind run-of-network. For a demand partner, that means relevant impressions, fewer wasted bids, and a transparent path from your bid to the page it served on.
You connect once. We surface your demand inside the categories where it performs, give you the per-category data to prove it, and route more volume to whoever wins each category.
Most video supply reaches a buyer as an opaque stream of impressions: a domain, a size, maybe a coarse keyword. You bid, you hope, and a meaningful share of spend lands on inventory that never had a chance of converting for you. That waste is the open secret of programmatic video.
Pub Clarity classifies each page by its actual content — category, topics, sentiment, and a brand-safety score — and serves a context-matched video player against it. A football page surfaces sports demand; a home-decor article surfaces lifestyle demand. Your tag is placed inside the contexts where it belongs, and the page-level classification travels with the request so your own systems can corroborate it.
Every impression is part of an authorized supply path. Our sellers.json is generated dynamically from active publishers and cross-checked daily against each publisher's ads.txt — no unauthorized reselling, no made-for-advertising padding. You see the categories, you see the per-DSP performance, and you decide where to lean in.
The supply characteristics that make a pilot easy to say yes to — and easy to scale.
Bid into the categories where your creatives perform — sports, electronics, lifestyle, gaming, vernacular verticals — instead of blind run-of-network. Relevance lifts your match rate and your win rate.
Each page carries a safety score and content flags. You can hard-block flags for your demand, so your spend stays off unsafe and low-quality pages without binary keyword blocking.
We measure participation, fill, eCPM, and revenue per DSP per category. Win a category in the pilot and our routing sends you more of that volume — performance is rewarded automatically.
Dynamic sellers.json, daily ads.txt cross-checks, and a clear seller relationship for every publisher. The supply path is auditable end to end.
Paste a VAST tag — or a VMAP tag for pods and mid-rolls — into the demand waterfall. Set its priority. No SDK, no heavy onboarding, live the same day.
Per-category, per-DSP dashboards plus standard VAST tracking. You see exactly where your demand participated, filled, and earned.
A no-risk pilot path designed to prove value before you commit volume.
We add you as an authorized seller relationship and confirm the supply categories most relevant to your demand.
Your VAST or VMAP endpoint goes into the demand waterfall for the chosen contexts — at a low pilot priority to start.
We run the pilot and share per-category fill, eCPM, and revenue. You corroborate against your own VAST tracking.
Where you win, the optimizer raises your priority and routes more of that category to you. Performance compounds.
Formalize terms and extend your demand across new publishers and contexts as we onboard them.
The questions that come up before a pilot — answered plainly.
We start pilots on our own and reference publisher inventory, then grow with every publisher we onboard. Because routing favors winners, a partner that performs in the pilot scales naturally as supply grows — you are not asked to commit budget against unproven volume.
Every page is scored for brand safety and tagged with content flags (including low-quality / AI-generated content detection). You can hard-block specific flags for your demand, so spend stays off pages that don't meet your standards — without resorting to blunt keyword block-lists.
No SDK. You provide a VAST tag (or a VMAP tag for ad pods and mid-rolls). It goes into the demand waterfall for the relevant contexts and you set its priority. Most partners are live the same day.
A per-category, per-DSP view of participation, fill rate, eCPM, and revenue, alongside your own standard VAST tracking. You can see precisely which categories your demand participated and won in.
Direct, contextual, and transparent. You bid into classified categories rather than an opaque run-of-network stream, you see the supply path end to end, and there is no intermediary exchange margin between your bid and the publisher.
We agree rev-share or CPM-floor terms up front, with a defined payment cadence. The seller relationship for each publisher is authorized and reflected in sellers.json.
Start a no-risk pilot — paste a VAST tag and see your per-category performance in a week.
Talk to our supply team →