Onboard
Create a publisher login, get your site key and an ads.txt line. Define your contexts in the dashboard.
Pub Clarity reads what each page is about and serves a video player matched to it — the right content, the right demand, the right placement. Publishers control their demand and see transparent per-category yield. Sticky on desktop, a slim pencil on mobile.
Most outstream players run a single generic configuration on every page. Pub Clarity is different: you define contexts — categories like sports, electronics, lifestyle — each with its own content pool, its own demand partners, and its own float behaviour. When a page loads, the tag detects its context and serves the matching unit.
The result is a video experience that fits the content instead of interrupting it — which lifts engagement, viewability, and the CPMs advertisers will pay.
Self-serve onboarding — most publishers go live in a day.
Create a publisher login, get your site key and an ads.txt line. Define your contexts in the dashboard.
Paste one tag and mark where the player goes. Context is detected from the URL or a single data attribute.
On each page load, the cloud returns the matching context — its content pool and demand waterfall — and the player renders.
Every event is tagged with its category and DSP. You see participation, fill, eCPM and revenue per category — and route demand to the winners.
Most video networks are a black box. The publisher pastes a tag, money appears, and there is no visibility into which demand earned it or why. When performance dips, there is nothing to act on.
Pub Clarity inverts that. Because demand is organised by context and every impression carries its category and DSP, the dashboard shows a per-category, per-DSP breakdown: which partner participated, which filled, which earned the highest eCPM, and which simply took up slots. The publisher sets the demand priority — and as real data accumulates, the optimizer surfaces the winner for each category.
This is the part competitors do not give you: not just a video unit, but the visibility and control to make it earn more over time. It is also why demand partners lean in — clean, classified inventory with the data to prove where their budget works.
Everything a modern outstream/instream unit needs — and the mobile experience most players get wrong.
Docks to a corner on desktop and a slim full-width pencil on mobile, keeping the unit viewable as the reader scrolls — with the float position configurable per device.
IMA-powered with skippable ads, content cue-point mid-rolls, and VMAP pods — so longer content carries more than a single pre-roll.
Unmutes when the unit is genuinely in view and mutes when it leaves — until the viewer takes manual control. Higher audible, viewable rates.
Quartiles, measurable and MRC-style viewable impressions, fired per DSP into reporting — the measurement buyers expect.
A tasteful brand mark, a "Learn more" CTA, and full play / pause / mute controls that work during the ad and the content alike.
Upload clips in the dashboard; they auto-transcode to a CDN-hosted MP4 and drop straight into a context's content pool, organised by category.
Today contexts are matched by URL, section, and keyword rules. Next, Pub Clarity reads the actual meaning of each page — category, topics, sentiment, and a brand-safety score — and routes demand on understanding rather than keywords, gating premium demand to clean, on-topic pages. In development.
A normal player runs one configuration everywhere. Pub Clarity routes content, demand, and placement per context, and gives you a per-category, per-DSP view of what each demand source earns — visibility and control most players don't offer.
No. The contextual video unit is additive — you keep your existing display and header-bidding setup. Start on one section, see the per-category lift, then expand.
Yes. Add any VAST or VMAP tag to a context's demand waterfall and set its priority. Our backfill fills the rest. You stay in control.
You upload your own clips — they auto-transcode and host on a CDN — or use AI-generated content. Each context has its own rotating content pool, organised by category.
The player docks as a slim, full-width pencil rail on mobile instead of a cramped corner box, with controls always reachable on touch. Float position is configurable separately for desktop and mobile.
Self-serve: create a login, define a context, paste the tag. Most publishers are live the same day.
Start free, paste one tag, and watch context-matched video earn — with the transparency to make it earn more.
Start free →