Anonymised case studies from the Pub Clarity network. Format mix decisions, header bidding migrations, demand stack changes, and the revenue lift each one produced. New case studies published regularly.
Names of publishers are anonymised at the publisher's request. Vertical, traffic profile, and methodology are accurate. All revenue figures are reconciled, not estimated.
A mid-tier news publisher serving English-language readers across India and Singapore had been running AdSense-only monetization for four years. After migrating to a Pub Clarity managed Prebid setup with five bidders, average eCPM lifted 34% over the first quarter without any change to ad layout or content workflow. We document the bidder selection logic, the GAM line-item structure, and the per-week revenue progression.
A travel and food editorial publisher with high reader dwell-time was monetizing through one in-article 300×250 and a sidebar 300×600. Adding a single mid-article outstream unit lifted article-level RPM by 58% over six weeks. The change required no editorial workflow modification and produced no measurable bounce-rate impact. Core Web Vitals improved slightly because the new unit lazy-loads while the existing display unit was eagerly loaded.
A Hindi-language news publisher with 2.4M monthly pageviews replaced two below-the-fold display rectangles with themed native units rendered in the publisher's Devanagari typography stack. CTR on the native units ran 47% higher than the equivalent display units, with no measurable change to reader complaints or content engagement. The case study documents the typography fallback configuration, the dashboard preview workflow, and the per-section performance.
A mobile-traffic-dominant news publisher (88% mobile sessions) activated a 320×50 bottom anchor sticky with conservative defaults — visible dismiss button, 30-second viewability-gated refresh, one unit per session. Mobile eCPM lifted from $0.62 to $1.31 over four weeks. AdSense policy review found no issues during the post-activation audit. The case study includes the GAM line-item setup, the conservative-first dashboard configuration, and the per-week revenue progression.
A regional sports highlights publisher was running a third-party player vendor with limited reporting transparency. Migrating to the Pub Clarity IMA player produced a 22% lift in ad completion rate, a 14% lift in pre-roll eCPM, and per-event reporting that the previous setup did not surface. The migration took four days end-to-end including content library re-indexing. The case study documents the demand waterfall configuration and the per-event reporting differences.
A network operator managing twelve publisher properties through one GAM instance rolled out Pub Clarity's instream player as a Sponsorship-priority custom creative across all twelve sites in four working days. The case study covers the line-item template, the per-property targeting configuration, the rollback path tested during deployment, and the reconciliation cadence used to verify per-property revenue against GAM Query Tool.
Case studies are published as new publishers complete major changes — typically two to four per week. Subscribe to the Pub Clarity Insights feed to be notified.
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