Pub Clarity PubClarity

Native that matches your site.

Native units that match your typography, layout, and tone. Built for editorial sites where every visual detail matters.

Tuned to your design.

Native earns engagement when it looks like the surrounding content. Pub Clarity themes each unit to the publisher's typography, color palette, spacing, and hover states.

Configure typography, color, radius, and spacing per-site from the dashboard. Headlines use your headline font. Body uses your body font.

Specifications

LayoutsIn-feed, in-article
ThemingFont, color, radius
DemandGAM Native, AdSense Native
DisclosureAlways-visible "Ad" label
Lazy-loadOn by default
RefreshOff by default

One slot, native type.

<div data-pc-slot="in-feed" data-pc-type="native"></div>

Best for editorial sites that care.

Native is the format publishers reach for when they cannot afford the trade-off between yield and reader experience. It earns engagement by looking like the content around it.

01

Editorial homepages

In-feed native units sit between editorial cards on a homepage or section page. Same card width, same typography, same visual rhythm — readers engage because the unit reads as part of the feed.

02

Long-form articles

In-article native breaks long pieces with a contextual placement. CTR is typically 2–3× a display banner at the same position because the reader is in reading mode.

03

Recommendation widgets

End-of-article "you may also like" widgets earn high CTRs when mixed with native ad units. Headlines, thumbnails, and source attribution all match the surrounding editorial.

04

Newsletter and email rails

Web-first native units can be re-rendered as email-safe HTML for newsletter monetization. Same theming, different delivery pipe.

05

Lifestyle and shopping sites

Product-led publishers see strong native performance because the format mirrors the product cards readers already engage with.

06

Vernacular and regional sites

Native unit typography auto-falls-back through font stacks, supporting Devanagari, Tamil, Bengali, Thai, Vietnamese, and Bahasa scripts without manual configuration.

Performance — what publishers see.

Indicative CPM and CTR ranges from the Pub Clarity SSP. Yield depends on demand mix, vertical, geo, and traffic source.

Average eCPM (display vs native, same slot)+35% to +60% lift
CTR (in-feed native)0.45% – 1.1%
CTR (in-article native)0.7% – 1.6%
Viewability rate78% – 92%
Time on unit (median)1.2s – 2.4s
Disclosure compliance100% (always-visible "Ad" label)

Benchmark ranges reflect Pub Clarity's South & Southeast Asia publisher cohort. Individual publisher results vary with traffic source, vertical, and demand mix.

Common native questions.

The questions publishers ask before they enable native.

Will native units conflict with my AdSense limit per page?

Pub Clarity native units count toward your AdSense impression cap when AdSense fills them. We honor your page-level limits and respect AdSense placement policies — no stacking, no clickbait headlines, no hidden disclosure.

How is the unit themed to my site?

In the Publisher Manage modal, set typography, color, border radius, and spacing values that match your site. The unit reads those values on render. You can preview the result against a screenshot of one of your pages before going live.

Can I disable native on specific articles?

Yes. The slot div on the page is the control. Remove the div for an article and no native unit renders. You can also gate by section, category, or device class from the dashboard.

What demand sources fill native?

AdSense Native is live today. Google Ad Manager Native, Prebid Native, and direct-deal native creatives are on the roadmap. The same slot accepts any of them with no template change.

Does native refresh?

No, by default. Refreshing native risks reader confusion and AdSense policy issues. Refresh is available as an explicit per-slot opt-in for publishers who have tested it on their layout.

How do I know the unit looks right?

The Pub Clarity dashboard renders a preview of each themed unit against your current site theme. You can iterate on theming without deploying changes — config is read live.

Theme the unit. Watch it change.

The same Pub Clarity native unit, re-themed to four different site styles. Click a style to see the unit re-render with that publisher's typography, color palette, and spacing — exactly how a publisher would configure it from the dashboard.

Today's EditionSection · Top stories
Politics

Markets close higher amid central bank policy outlook

Equities held gains through the close after the bank signalled a steady-rate stance through the next quarter.

Sponsored · Pub Clarity Native

Premium fountain pen brands ranked by writing experience

A hands-on review of the top three nibs across the $80–$200 segment, with notes on ink flow and paper compatibility.

World

Treaty negotiators meet for third round of talks

Delegates from twelve nations gather for the next round of climate finance discussions.

The sponsored card uses the same typography, image aspect, and card layout as the editorial cards around it. The disclosure label remains always-visible.

Native, tuned to your site.

Every format ships from one stable script.

Apply as a publisher →